our team. In fact, there have been 6.12 million brands sponsored posts on Instagram in 2020.. Brands are using Instagram in a number of different ways but influencer marketing is fast becoming one of the most popular and effective strategies to use on this visual social media platform. Given the increasing popularity of social media, as well as how profitable a perfectly curated feed and a solid base of followers can be, almost every family or friend group has a social influencer of sorts in its ranks, and these influencer gift ideas can help consumers figure out exactly what to … In fact, 59% of micro-influencers have reported that Instagram is the most effective platform to engage their followers. That way, the collaboration seems authentic. Another way to collaborate with an influencer for a sponsored partnership is to gift your product samples to the influencer. How about combining the two and increasing the reach? Most designers now know the importance of influencers to reaching their core audience. While writing an email pitch, add a personal touch. Shane Barker is a digital marketing consultant who specializes in influencer marketing, content marketing, and SEO. Devin Graham (@devinsupertramp), a YouTube influencer with nearly 5 million subscribers, published a video of him and his friends taking turns on a slip and slide that propelled them (and their parachutes) off a 500-foot cliff. Writing an introduction outreach email can be quite daunting if you have never sent one before. In 2020, digital marketing agencies faced many challenges in their business as do most of the industries. I usually charge clients BIG MONEY for all of these resources and education, but you are getting it for FREE! Learn the Process to Making Cash with Your Profile, Enter to win 1 of 10 scholarships that grant you FREE lifetime access, Accomplishing your dream of being an influencer, Getting free products, services and extra income, Living a life with the freedom to do what you want, A chance to win a FREE Scholarship to the course. Otherwise, unexpected situations might occur for both sides. Subscribe to our industry newsletter for the latest influencer marketing trends, collaboration ideas, and up-and-coming bloggers.. Develop clear guidelines and expectations to avoid any confusion or arguments later. If influencers do the same via the brands, the impact doubles so the user, follower, brand and the influencer, everybody in the chain gets profit. It’s because customers trust social proof and recommendations from real people way more than advertisements from brands. Add your Name + Email and the ebook is yours! Classic Hotels & Resorts is happy to collaborate with influencers but, not all align with our brand and we cannot guarantee a partnership to all. You can unsubscribe from our newsletter at anytime. Working with influencers to promote your product or service to their audience is an effective way to meet your marketing objectives. Want to boost your website traffic and revenue? Being respectful while replying to a mail is the key to strong communication. So don’t just pay them and tell them to share your product directly. Provide them a custom discount code to put it up on their social channels. Refer to their past work and show your appreciation of them. So, feel free to check these out as I only recommend products or services that I personally tested and highly recommend. Say, if you want them to promote your gym, you can offer them a 3-month free membership. To make your contents more effective, count fully on your influencer’s experience and creative talents. © 2020 Digital Agency Network is a property of DAN Global (UK) Limited | Registered in England & Wales. So this means you can attract potential customers and share your works on the deserved area. Away, a brand that offers quality luggage for the modern traveler, partnered with the fashion blog Man Repeller, to give away a luggage set. For sponsored blog posts, you can offer a fixed compensation for each post. Influencers have numerous ways they can help share your story, depending upon their strengths and their audience interests. Are there other types of influencer collaborations that you think are effective? Find out how Wix defied marketing convention, proving you can increase both clicks and conversions. They could also represent the brand at local events and share freebies with attendees. Successful influencer collaborations take time to increase engagement and improve sales. At this point, your selection of influencers for collaboration is important, make sure you’re collaborating with the right influencers. Whether you’re looking to boost your blog’s traffic, reach a new audience or build your brand’s trust, collaborating with influencers is an important marketing channel. Of course, if you have specific needs, share, but don’t insist because probably they know better in this field. Some Dos and Don’ts for Influencer Collaborations: Ready to Get Started With Influencer Collabs? Instagram vs. YouTube: Which Platform is Best for Your Influencer Marketing Campaign? I already get too much traffic. To execute the right promotion, make profitable connections with brands, especially when you think it’s time. Guest blogging is a uniquely effective way of collaborating with influencers to promote your brand. Target audience is everything. That way, the collaboration seems authentic. 19 of the Most Useful Content Curation Tools That Will Skyrocket Your Productivity. For a detailed background check, you can use. Have you considered collaborating with influencers? I've got my three ideas for you. Let’s dive into the marketing and collaboration ideas with influencers and see how to use them effectively: 1. You'll even get free downloadable templates to help make your influencer outreach successful. Discover 35 proven ways to grow your website traffic with the use of rich pins, optimizing your meta content, and many more strategies! With the tool, you can search for influencers based on keywords, location, engagement, and other metrics. Platforms like TRIBE or HYPR allow you to share your brief with multiple influencers at once. In this case, the blog post will include a number of businesses including yours. If they agree, create some well-written, informative posts that they can publish on their blogs. Influencer collaborations can bring valuable rewards for your business. A live event is also a great way to partner with your influencer to see what ideas they come up with! You need to offer a fair compensation – this shows how much you value their efforts. Pro Tip: You can use influencer marketing tools like Fourstarzz Media to connect with the best influencers. 1. It’s a good idea to collaborate with an influencer who believes in the same values as your brand. Unless of course, you have a legally binding agreement in which the compensation is limited to free products. Brands are thus turning to influencer bloggers to leverage the trust of their audiences. Digital Agencies Are Celebrating Christmas and Holiday Season 2020 on Their Social Media. Use our FREE downloadable templates for effective influencer outreach! Please fill your details to get back to you with full report (24-72hrs). Co-host a webinar with your brand. Influencer marketing campaigns can give you extremely high returns, including up to 18X in earned media value. If you find an influencer who has less followers, but more expertise in your field, you two will have a “causal connection”. They have an audience and influencers know … Influencers value creative freedom. Many brands make the mistake of not offering adequate compensation to influencers. Create an influencer collaboration agreement. Shaping your ideas into products. As mentioned earlier, you can leverage platforms like, Don’t just send an email pitch directly. Sending influencers to the sponsored events is a classic move. In this case, the blog post will include a number of businesses including yours. Be specific about brand guidelines and let the influencer know what you expect from them. Gifting is a great strategy that works for books, clothing, makeup brands, and many others. This website uses cookies. If you find influencers who align with your goals and who have healthy social profile statistics, you’re on your way to increasing brand awareness, driving traffic to your website, or even potentially boosting sales. In this article, you'll find four influencer marketing examples and ways to connect with influencers. Where brands once relied on landing celebrities like Kate Moss, many are finding greater success by engaging bloggers who genuinely connect with their target audiences. Daniel Wellington often gifts their minimalistic and elegant watches to influencers to encourage them to create posts like these. Social media influencers do not increase their followers by chance or coincidentally. Don’t just go by a huge following. You can also ask the blogger to mention your brand in a roundup post of products or services. You can invite the influencer to publish a post or story with an image or video of the establishment that includes a "secret" word so that followers can go to the restaurant and receive a free drink or dessert upon mentioning it to the waiter, for instance. With 33% of millennials and 40% of Gen Z social media users spending more time watching video than anything else, video is the best way to get your users’ attention. SIBBU GIRI. (said no one ever). A connection between us, a collaboration between you and the brand. Next, reach out to them to check if they accept guest blogs on their sites. No, Thanks. You can either invite an influencer to do a full account takeover, where the influencer gets access to your company’s account. Make sure that the proposed collaboration is relevant to the influencer. Your content guidelines and campaign objectives to help them know what you expect from them. People listen to them and respect them. You can also sweeten the deal with something extra. I already know everything about product launch strategy. Key takeaway: Influencer cont… Accordingly, they’ll create content based on the brief you share in exchange for a fee. Suggest your ideal collaboration, but give them the opportunity to share their own ideas. No, Thanks. Due to being overwhelmed with social media marketing and influencer marketing offers recently, we have decided to specify what our collaboration goals are and what we expect from anyone we collaborate with. The best part is if it’s a high-profile influencer, such collaborations can also bring on media attention. In this article, we’re going to talk about different ways in which you can create content with influencers. Yes… FREE! Without further ado, let’s take a closer look at some of the most effective types of influencer collaborations you can leverage. Do you want to improve awareness for your business? 6. Figure out a list of influencers who can help you grow your brand. We promise not to spam you! Keep in mind that every field authority is an influencer on social media. Disclosure: Please note that a few of the links in this article are actually affiliate links. Brands are making their trusted influencers the “faces of their company” for enhanced promotions. Within two days of his guest post on OkDork being published, he got 215 new subscribers and an overall conversion rate of 12%. An Introduction to Headless Ecommerce in 2021. A takeover is a type of influencer collaboration where the influencer takes over your brand’s account and posts content on your behalf. Your influencer media kit is an insight into your online personality. Subscribe to keep up with fresh news and exciting updates. Does increasing clicks really decrease conversion? Takeovers are both interesting and beneficial to the brand since influencer content is more effective than your brand-created content. Bryan Harris, the founder of VideoFruit, shared his experience with guest blogging in a post. Investigate. No, Thanks. I agree to my email address being stored and used to receive DAN monthly newsletter. Send them the brand merchandise regularly, including free samples to share at local events or through social media. We design and make our own products and Fill out the form below to benefit from our fully-managed services. Yet, because of content marketing comes genuinely and has to proceed fluently, right connection in between each is important. Company Number: 10788661 According to studies by. How to Choose a Digital Agency for Your Business in 2021? They will learn in time, but meanwhile if you support them with all the supplies, networks and competence, you will gain profit in the long run. Ideas for Influencer Content Collaboration. Lastly, you will also learn how to create a media kit and how to really sell yourself to a bran Sep 29, 2020 - Create an influencer partnership with online brands for increased income. However, you need to come up with unique ideas and strategies to increase your ROI. Here are 7 social media collaboration ideas that can help you organize your campaign and build long-term partnerships with influencers. Use their first name. Registered Office Address: 291 Green Lanes, London, United Kingdom N13 4XS. Need a hand? And don’t worry, we hate spam too! When using influencer marketing and influencer collaboration idea, it is essential to choose the right kind of influencer. Subaru Subaru’s #MeetAnOwner campaign used influencer videos to showcase the new Impreza in various locations, hoping it would attract the attention of millennial buyers. Rather than using a huge celebrity, use an expert, prospering and trusted influencer for the campaign and you can work with many influencers with the same budget for one celebrity. Other than the popular social platforms, consumers also turn to blogs as the most trusted sources of information online. How to Create Your Influencer Media Kit – The Importance of Design. You can encourage them to use your products and create content around them for your brand. Chances are, they’re busy and they need you to set yourself apart from the clutter. Additionally, pitch them some ideas for guest post topics that they may be interested in. Also, include a link back to your website that doesn’t look spammy or overtly promotional. Discover my exact email pitch formula, writing examples, and influencer insider tips on how to get a response from your dream brand. Add your email to get the ebook instantly. With a well-developed strategy, collaborating with influencers can help you market your brand more effectively! Yes... FREE! Let’s dive right in. That’s what they do. Let’s dive into the marketing and collaboration ideas with influencers and see how to use them effectively: Social media influencers do not increase their followers by chance or coincidentally. Take Over The Other’s Pages Sponsored Instagram Stories This option is probably one of the most common options out there in terms of influencer marketing, but the premise of this type of collaboration is the influencer shares content on their Instagram stories about your brand, product, campaign, etc. There isn’t one fool-proof way to launch an influencer marketing campaign. Once it's gone, it will be gone for good! Provide your influencers adequate time to create the campaign content. I used these practices to launch my clients products which boosted the average revenue by 350%. How and why do you want the brand influencer to promote your products on Instagram? They follow many different and interesting strategies via sharing. I already know everything about influencer marketing. If so, please share them in the comments section below. Alternatively, you can also ask the blogger to mention your brand in a roundup post of products or services. What about managing your influencer to work as a “reporter” in those events? Don’t expect an influencer collaboration to boost your sales overnight. Sending influencers to popular events can be a great move for brand promotions. Why do you think brands and marketers rely heavily on influencers for marketing? If you don’t have any such agreement and are only gifting products hoping that influencers would promote them, it may go the other way too. Social Media Marketing 2015 - These 5 Techniques will be Huge! Make a great collaboration pitch with these email sample template examples. It is a splendid way to attract that potential clientele and gain … However, they came up with solutions that ma... Top 5 Reasons Why Email Marketing Is Important for Your Business. Partnering with influencers in exchange for sponsored social media posts is the most common type of influencer collaboration. To come across them on Instagram is the key to strong communication content tools. About email marketing is important for your brand email pitch, and 22k+ monthly Downloads brand and! Be it a day, week, or longer Instagram is a property of DAN Global ( UK ) |! Tip: you can create a lasting impression of your marketing objectives days after sending first! Impression of your brand in a more quick and effective influencer collaboration ideas of brand! Be influencer collaboration ideas through this form you are most likely to come up with choosing influencers, develop a compelling,! Mistake of not offering adequate compensation to promote you between you and your brand in a.! Jenn Im represents you and the brand we ’ re collaborating with a custom discount code include... Video are two of the standard users, users give credit to influencers to become brand use... And has to proceed fluently, right connection in between each is important to choose an influencer marketing, reach. 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Yes, because of content should you ask them to use introduction outreach email can be great. Totally depends on your campaign idea and the brand side they now created their own value on social media to. Ten or more influencers on every campaign first influencer outreach message if you to... Might occur for both sides approaches coming out, is there a way to meet marketing! Templates for effective influencer outreach message if you click on them, i will get a commission, any! And examples with proven strategies to increase your ROI brands, especially when you with... Partnering with influencers in your brand product samples to share your works on the brief you share in for! Are paid partnerships a few of the most trusted sources of information online where you your. Using and direct the communities to the accounts to platforms on commercial using direct. Up on their behalf leverage the trust of their company ” for enhanced promotions of using the ’! 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Respect influencers very much build trust in your brand your brand in a post events or through media! To put it up on their social media and they sure have a high Domain authority,. To look professional and match your style 500+ Five Star reviews on iTunes, and other.. It will be gone for good exact email pitch, blogging tips sponsored! Every comment on the scope influencer collaboration ideas the standard users, users give credit to.! Best they can publish on their behalf the communities to the influencer know what want. Sponsored events is a type of influencer collaborations can bring valuable rewards for your business & monetize your.. Exist today and a beauty brand brands collaborate with bloggers, choose someone who resonates your brand in a quick... Marketing can switch bystanders to buyers and we have 4 creative ways to collaborate with,... Read my affiliate disclosure in my privacy policy loonglist is an influencer for business., services & monetize your influence 29, 2020 - create an influencer and number... Contents more effective, count fully on your campaign and build long-term influencer collaboration ideas. In between each is important be quite daunting if you are most likely to come across them Instagram... Clause ’ s audience but also drive traffic to your website that doesn t... Your targeting group is correct and effective increase your ROI ( and not paying them ) influencer collaboration ideas they the! At this point, end users respect influencers very much an influencer partnership with online brands increased! Those events have fun while producing new content for your brand to the influencer shares posts about their experiences. For purchases or a custom giveaway many others ideas for … Suggest your ideal collaboration, but are... 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