No spam, we promise. While Pokémon GO might have got people using their mobile devices outside of normal periods, it didn’t seem to boast that the same addictive thrill that kept non-gamers coming back to titles like Candy Crush. What 90s gamers peering into the monochrome screens of their Gameboys, or playground Pokémon card game traders would have anticipated the Pokémon GO Frappuccino? The total value of the investment came to $245 million, giving Niantic the expected valuation of close to $4 billion. By signing up you agree to our privacy policy. This is even more impressive when we consider the apps that it’s up against: Google Play Games, gaming media titan IGN, and – of course – the institution that is Candy Crush Saga. VPN Deals: Lifetime license for $16, monthly plans at $1 & more. It suggested that instead of trying to “catch ‘em all”, as the game’s tagline goes, users should try to “free ‘em all”…. For a complete explanation and many more details: How to catch tough Pokémon in Pokémon Go. How many games inspire 200,000 Spotify playlists? Daily Pokémon GO players, July – December 2016. In terms of game time, it seemed the majority of Pokémon GO players fell into the one to three hours per day category (with 14% falling into the potentially problematic three hours or more bracket). Pokémon GO: Domina todas las incursiones y completa la PokéDex. The latest Regional Exclusive Pokémon to come to Pokémon Go is Bouffalant. This was despite its launch being staggered, with its Japanese release not occurring until over two weeks following the general release. A further 32% were under 18, giving the game a fascinating split in terms of the age groups of Pokémon GO users. The success, however, was not unmarred by criticism and controversy. Despite carrying the name of one of Nintendo’s marquee titles, Pokémon GO was developed by San Francisco-based game developer Niantic. In Japan a man was given 14-month sentence after hitting and killing a pensioner while playing Pokémon GO at the wheel – a sentence that was criticised for being overly lenient. Niantic announced that 400,000 players joined three global Pokémon GO events, taking place in Dortmund, Chicago, and Yokosuka in 2018. This continued revenue stream helped Pokémon GO cross the $2 billion lifetime revenue mark in September 2018. Clash Royale and Candy Crush, on the other hand, were slower to $2 billion in revenue, despite both bringing in considerably more revenue now. If we use that early peak as our yardstick, we might call this a terminal decline (as we know, though, it is not quite simple). Unsurprisingly, restaurants and cafes were the business categories that profited the most. It can be assumed that a not insignificant proportion of US Pokémon GO downloads came in the first few months (remember, this is when 50% of Pokémon GO downloads occurred, counting from launch to September 2018). And once again, we can look at this as a normalisation after a clearly unsustainable early peak. Pokémon Unite is heading into beta testing in March, the Pokémon Company announced. e.g. Let’s take a … Pokémon GO usage was not eating into time that would otherwise be spent playing other games or other apps. It was one of the quickest ever games to reach $2 billion. Where do you find and how do you catch Regional Pokémon like Bouffalant, Mr. China), and 31% on iOS. They also appeared in Washington’s Holocaust Museum and a cemetery in Alabama, while the Auschwitz-Birkenau State Museum was forced to issue a notice telling people not to play the game at the former concentration camp. Get accurate performance estimates for 3+ millions apps in 150+ countries. An experiment from Business Insider found that the game used up an eminently reasonable 3MB per hour (based on an eight-hour period, with a combination of active and background use) – relying as it does on GPS and a phone’s camera. A teenager was reportedly playing the game when he was shot after breaking into a house to catch a Pokémon in Guatemala – whether we want to hold the game responsible for this is another question, though it very much highlights the dangers of straying into dangerous places while playing the game. By September of that year, 113 million friend connections were made, and 2.2 billion gifts were sent to friends. At its early peak, US Pokémon GO daily user numbers stood at 28.5 million; by December 2016 this number had crashed down to 5 million. From the very beginning, the goal of Pokémon Go has been to get you to get up and go. Or on the other hand, developers looking to target the US market would be better off trying to make a different sort of app. However, it's Galarian regional variant is not exclusive. Extrapolated to the whole US, the death toll may be as high as 256, with a further 29,000 injured (though this would be a pretty harsh conclusion). Sometimes it's a country or island, a subcontinent or continent or part thereof, or in one case, coastlines around the equator. Notwithstanding the number of downloads, we are seeing growth in the MAU. Mime at Pokémon Outbreak in Yokahama, Japan. It is unclear whether this was because of unsatisfactory returns, that the gamers were disturbing shoppers, or another reason altogether. These include weather-based gameplay, missions, and social features (including a much-coveted versus mode), as well as simply adding more Pokémon to catch. Pokémon GO players might, however, find that these two things in combination will drain a phone’s battery pretty rapidly. 290 robberies, thefts, assaults were logged in England and Wales during this period. Those taking a longer-term view might be slightly more realistic in their expectations: there does tend to be a degree of churn with free-to-play games, as noted in a piece in the BBC. The app, then, has two stories: one of initial mega hype, then one of steady, organic and, dare we say, sustainable growth? If you have any questions about where to find or how to catch region exclusive Pokémon in Pokémon Go, leave them in the comments, and be sure to check out our Best Portable Battery Packs guide so you can keep your phone charged on the long journey to each Regional Exclusive Pokémon! As we’re looking at market share here, it’s unclear what the implications are for the total size of the market; whether these titles are eating into each other’s market share, or simply greatly increasing the total number of downloads of AR/location-based games. Pokémon Go is all about getting up and going, both walking and traveling. The idea would be that punters then would come for the Pokémon, but then stay for the service. By the end of December this had crashed down to 5 million. It would seem as though this bison-based Pokémon can be caught along the Mid-Atlantic and Northern coast of the United States. The top-five countries (the aforementioned plus Mexico and Indonesia) account for very close to 50% of total Pokémon GO downloads. This is based on Sensor Tower data. The first month of Pokémon GO has gone down (and remains) in history as one of the highest-ever grossing single months for a free-to-play game, as well as the highest first month. Likewise, there is a trio of Legendary Pokémon, Uxie, Mesprit, and Azelf, who swapped regions, giving Trainers a few weeks to attempt to catch each of them. Finishing behind apps of this calibre is certainly no great shame. The paper found that Pokémon GO players increased their baseline daily step count by 25% (1473 steps) on average. If we take a look at monthly revenue figures taking us up to July 2019, we can see the effect of this beginning to take place, after the initial drastic slowdown. Indeed, this might just be the beginning of something huge. To finish on a lighter-hearted note, in August 2016 a Norwegian politician – the leader of the Liberal Party no less – was caught playing Pokémon GO during a parliamentary hearing. Pokémon GO downloads versus other location-based games. This has now happened multiple times for the first generation regionals: Mr. July 2018: Torkoal at Pokémon Go Fest in Chicago, U.S.A. June 2018: Corsola at Pokémon Go Safari Zone in Dortmund, Germany. Types of businesses visited by Pokémon GO players, August 2016. As of October 2020, there are nearly 40 Pokémon that can only be caught or hatched in specific parts of the world. What about the time in-between the early peak and the new smaller peak – the seemingly quieter year of 2017? This might even be a modest estimation, with SuperData proposing a figure of $176 million of Pokémon GO revenue in August 2019. In its biggest quarter – i.e. While we must take this with the necessary qualification that this was a unique time, it’s worth noting the power of a game/app to give this injection of life to local businesses. Brazil and India follow, with 9.3% and 8.6% shares respectively. A small US survey carried out by Inc. in August 2016 produced some interesting findings related to Pokémon GO usage of the game during its early peak. While these Pokémon each have designated regions where they can be caught or hatched, there is the occasional overlap, as well as parts of regions that fall outside of the spawn areas. Looking to take your Nintendo Switch Lite with you on a vacation or a business trip? It seems an unusual thing to say for such a massive launch, but it seems that in many ways Pokémon GO simply walked to huge success. In terms of daily US iOS revenue, Pokémon GO currently ranks seventh, bringing in around $440,000 per day. Niantic specialises in augmented reality titles, and was originally founded as an internal startup within Google. This is understandable. On the other hand, it is certainly possible that other markets have come to be more prominent in terms of user numbers the game’s domestic one. These are listed in descending order of market share (left to right). This represents a 30% increase on the previous year. How many games get a drink named after them at Starbucks? Some examples include: You catch Regionals just like you catch any Pokémon in Pokémon Go but, if you have limited time or limited spawns, you're going to want to maximize your chances. Again, it’s worth noting context: Nintendo’s share price was volatile at the time, and had shot up as a consequence of Pokémon GO’s popularity in the first place. The beta will be region-locked to players residing in Canada … The trend already apparent in August held, and Pokémon GO usage continued to tail off. Pooch Cafe's Paul Gilligan Sells Pluto Rocket Graphic Novel to Tundra. Whatever the answer to this, what we can see clearly is that Pokémon GO always seems to reclaim the market share lost to other titles in the same category; testament to its longevity (though we’re sure that Niantic would be able to tell you something about flashes in the pan…). Clearly these events motivate and engage the gameplay community, combining the AR elements of the game with a narrative arc or social element to foster engagement. It might be worth noting, however, that downloads don’t necessarily equate to active players. We must take into account that the genre has been slow to grow in the wake of its most-famous title. Apptopia reported in mid-2017 that 57.4% of Pokémon GO players were male – which for a game is impressively close to parity. Indeed, the revenue generated in that first month still puts it in fifth-place in terms of the highest one-month revenue for a free-to-play games. The danger extended beyond disrespectful behaviour, unfortunately. Pokémon GO is an augmented reality game tied in to Nintendo’s best-selling Pokémon game and film/television empire. Niantic charges per visit – Forbes calculates this comes to around $0.15-50 per visit. But there remained a core user-base, long-time lovers of the brand, taken by the essential concept of gameplay – of being able to play a Pokémon title in the real world. That's where Regional Exclusive Pokémon come in. If you just cannot afford to travel the globe in search of regionals, it is possible to trade with a friend who has. Is Pokémon GO dead? One particularly beleaguered local police force reported 39 Pokémon GO incidents. This could potentially be worth $75-250 million in extra revenue to Niantic. There was even a Pokémon GO Frappuccino! 48% who visited a business where a lure was located said they stayed at the business for 30 minutes or more. Then starts another story. This goes someway to explaining the disparity in revenue we see between these titles, but also makes Pokémon GO revenue levels all the more impressive – and indicative of the deeper loyalty which we posit is evidenced by recent performance. No doubt catnip to her political opponents. Gameplay sees users encountering the eponymous creatures in real-world settings, utilising mobile devices’ GPS. This was the product of a partnership between Niantic VivaCalleSJ. It has been rolling out various upgrades over time. 69% of these downloads were on Android (excluding third-party downloads i.e. AR is still a nascent field – the stuff of science fiction a few years ago. While this might have been counterbalanced to some extent by the game’s success, it seems this was unsustainable. Now is your chance, but it isn't going to be cheap. the legendary third quarter of 2016 – Pokémon GO usage reportedly accounted for 45% of gameplay time among the top-20 Android games – meaning the remaining 19 top-20 games had to share a relatively measly 55% between them. While the novelty factor may have been enough to encourage downloads, without a decent game in there, we can hardly expect the sort of replay value that fosters loyalty. The introduction of social features, versus modes, and one-off real-world events has slowly seen engagement and user numbers – and revenue – climb once more. At CES 2017 (January of that year), Niantic revealed that Pokémon GO players had collectively walked 8.7 billion km between them – the length of the Solar System. In 2019, Pokémon GO continued to dominate, bringing in 4.4x more revenue than second place Dragon Quest Walk. This will build on the AR+ add on offered by ARCore, which already offers Pokémon GO players the ability to take photos within the game (as well as other features, such as distance scaling and Pokémon noticing players’ movements). According to comScore Pokémon GO stats relating to early 2017, 60% of the audience were aged 18-34 (it calls them Millennials, but we might argue a fair swathe of these would be Gen Z also if we go by the 1981-1996 measure). Interestingly, we see that the more popular the title, the greater the proportion of international users. Pokémon GO was received negatively as game, while the concept received praise. Don't miss out: Join Visible wireless for as low as $25/mo. Accordingly, it topped the download charts for the year, on both iOS and Android. You have until Saturday, February 20, 2021, at 7:00 p.m. local time to purchase a ticket, so be sure to do so … Sometimes Regional Exclusive Pokémon will be included in events. A new report says Apple's new MacBook Pro, launching later this year, will see a return of the SD card slot as well as HDMI connectivity. November 2017: Farfetch'd globally and Kangaskhan in parts of South East Asia. At a Pokémon Company press conference in May 2018, it was announced that Pokémon GO downloads totalled 800 million. 99% of this revenue is estimated to come from Pokémon GO. In all, 54% of Pokémon GO 2019 revenue was on Android (excluding China and other third-party Android revenue), and 46% through iOS. Have you ever wanted a little piece of Apple history? Only half-way through the year, and 2016 has proven to be a great year for PC gaming. As with July, August 2019 was to represent a standout month, with a revenue of $110 at a higher level than any since 2016. During the height of Pokémon GO usage, the game registered some strong stats related to getting people to visit local businesses. Do people still play Pokémon GO? Does Pokémon GO make money for Niantic? Read content from different sources in one place. It’s hard to take too many lessons from this, however; the magic certainly would be hard to replicate for any other developers. Pokémon GO is, despite everything, one of the most popular mobile games out there still. However, players have reported Bouffalant sightings as far north as New Hampshire and as … It should be noted, however, that this is not a zero-sum game. Inc. reported in August 2016 that 82% of Pokémon GO players visited a business while playing the game; 51% for the first time. Nevertheless, there are only six games currently bringing in more daily revenue than Pokémon GO. A small majority of gamers played alone, and 68% claimed to most often play while running errands or hanging out – i.e. However, players have reported Bouffalant sightings as far north as New Hampshire and as far south as Virginia. To help promote the traveling part, Pokémon Go makes some Pokémon only available in certain regions of the world. That’s not to mention the possibilities of location-based advertising. For one thing, we might look at the limited, buggy, and unsatisfying gameplay. This is another example of the game catering to the demands of players, with photo taking proving extremely popular. This would give it a valuation of $3.9 billion, and take total funding up to $425 million. It should be noted that a year before, a ‘Safari Zone’ event sold out in less than a minute at one of the Pokémon GO locations which would no longer host sponsored Pokéstops (Amstelveen), so there is a market for the game in the location. It's almost always at real-world events like Go Fest Chicago, and sometimes during in-game events. Make data driven decisions and optimize your app strategy. I would like to receive news and offers from other Future brands. Again, we might see a parallel with Fortnite here, where various seasons, tie-ins, and special tournaments help keep gameplay varied. It is unclear whether these stats pertain to a specific OS (there is variance in many of the figures reported, we might do well to note that they are not official figures). This compares with 10 Pokémon GO events in 2017. There has been nothing – before or since – says Recode, like the Pokémon GO stats we saw in those first few weeks. The problem of Pokémon appearing on private property was a significant issue in the game’s early days. These revenue figures take into account both iOS and Android revenue stats. Niantic explained the slow rollout by saying that there was still a considerable human element involved – hopefully a sign of learned lessons as to appropriate Pokémon GO locations (see below for examples of decidedly inappropriate ones). Discover Top Blogs & Best Websites in 2021. 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