The size of their audience is up to 10,000 followers, but due to a very high engagement level, the nano influencers are very powerful. Due to the size of our survey sample, the proportions of each industry vertical represented here will likely be representative of the users of influencer marketing in general. One of the most significant advantages of influencer marketing over social activity using official company accounts is the ease with which you can scale the activity. This year, the focus will be on creating highly engaging audio and video content, which shouldn`t come as a surprise considering that 72% of people are more likely to choose video content over text when learning about a new product or a service. EMV calculates the worth you receive from content shared by an influencer. An additional 16% indicate that they expect to keep their budgets the same as in 2019. What's more, you can also get access to the same data for your competitors. The ‘ Influencer Marketing 2020’ report, published by Influencer Intelligence in association with Econsultancy, found that for approximately 6 in 10 of the digital … Incredibly, a further 3% had worked with more than 1,000 influencers. Brands were finding that influencers they have worked for on previous campaigns come across as more genuine. Authenticity Is Attractive. Influencer marketing in 2020 will likely continue to trend toward social media influencers who capitalize on the growth of platforms such as Instagram, TikTok and LinkedIn. There is an apparent movement towards quarterly campaigns, however. I have read and I agree with your Privacy Policy and Terms of Use. 2. 80% of the respondents in our survey take their influencer marketing spending from the budget of their Marketing Department. The remaining respondents have differing goals for their campaign, with 34% most interested in engagement or clicks generated as the result of a campaign (this topped last year’s poll), and 27% interested in views/reach/impression (down from 34% last year). We estimate that there has been an increase of at least 50% each year. Although they require a lot of planning and bring sizeable cost, these exclusive, invite-only events can add a lot of value to a brand. Influencer marketing is no longer the hot young thing making a splash on the party scene. This shows a slight increase in the proportion of those engaged in B2C marketing (and a corresponding decrease in B2B) compared to last year, although the difference is insignificant. What started as a big push in 2019 looks to continue in 2020. This is where Social Media Monitoring tools come into play. Smaller influencers have better levels of engagement than their larger counterparts. This will be particularly so for the group who named user-generated content as being their primary objective when running an influencer campaign, in our earlier question on influencer campaign objectives. This is a drop from last year’s 86% result, although still well up from the 37% who claimed they would dedicate a budget in 2017. Any brand with a youth-focus should build some form of TikTok presence, possibly working with the fashionable youngsters who broadcast on the app. Other traditional platforms to lose favor between 2015 and 2018 were Twitter and YouTube. It’s a more mature, savvier grown-up now, with the know-how and skills to help brand’s connect in meaningful ways with any demographic they want. It has grown rapidly every year since then. Top 8 Influencer Marketing Trends in 2020, more likely to choose video content over text, https://www.mentionlytics.com/free-brand-monitoring/, Big Data & PR – Intro to Digital Communications, How can PR Agencies Benefit from Social Listening and Big Data Analytics, Instagram Influencers Research – Kamron Clarke, How to contact Instagram influencers to endorse your brand, Helpful Websites and Tools Info – Craig's Digital Marketing Adventure. Last year, 58% admitted using tools developed in-house to execute their influencer marketing campaigns. The remaining 29% represent a wide range of occupations and sectors. Therefore it should come as no surprise that brands are moving their influencer marketing towards micro-influencers as education about the industry improves. Video enables that. 34% (up from last year’s 30%) gave a more definitive belief that brand safety is always a concern. Even average firms achieve dramatic results, with an average earned media value of $5.78 per dollar they spent on influencer marketing in 2019. The influencer marketing industry could be worth $10 billion by 2020 With 78%, the Instagram Post was the most popular content format in 2018 People are 10 times more likely to be … The gaming fans represent one-third of the overall YouTube audience, which explains how some of the top female gaming YouTubers managed to build bases with more than 20 million subscribers. Advertisers increasingly recognize the persuasiveness of micro-influencers, who generate huge engagement and trust levels among audiences. How Influencer Marketing Will Change in 2020 Innovative industries are continuously changing; influencer marketing is no different. The social networks (in particular Instagram) have made it easier for brands and influencers to comply with the requirements. Others value the personal touch and think influencer marketing is a hands-on process. 87% of our survey respondents consider Instagram important for their influencer marketing campaigns (up from last year’s 79%). This pattern shows at every follower-number level in between these extremes. If you want to create a bigger campaign, all you need to do is to work with more influencers with larger followings – as long as they remain relevant to your niche. As a great way to boost the existing campaigns, influencer events are expected to gain increased popularity in 2020. This type of influencers presents everyday consumers with the influence in the local community. A mere 14% of respondents reported finding appropriate influencers to be easy. It shows no signs of slowing down in 2020. A monetary representation of this publicity take an avid interest in their mix successfully use meeting! Position every month since launch ; however, influencer events are expected to gain increased in. 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