This will lead to more successful influencer marketing campaigns. This means they’re better at spotting red flags. Many are tired of driving sales for other companies. All Rights Reserved, This is a BETA experience. In 2019, 65% of marketers planned to put more dollars behind influencer marketing. But they come with even bigger paychecks for the privilege of a single post. Marketers overwhelmingly agree that influencer marketing is a vital tool for marketing—nearly 90% of marketers say that the quality of customers from it are comparable to or better than other channels. Many businesses balk at the prospect of having to pay up to $250,000 for a single Instagram post. Influencers can be unpredictable—they are human, after all. One intense thunder storm, my first ride in a bush plane, and some really glorious clifftop sunrises later and I’m left constantly thinking “This is soo not what I thought South Africa looked like”. 89% of marketers say that ROI from influencer marketing is comparable or better than other marketing channels. ", Fashion and beauty are two verticals that are continuing their strong support of influencer marketing. They can be reflective or motivational and often form part of a narrative which is important to the influencer’s image. In 2019, 90 percent … The influencer marketing spend continued to rise in 2019, as did its percentage of the total marketing budget in many industries. Influencer Marketing Trend #2: Twitch Influencer Marketing is on the Rise. As the Nordic saying goes “There is no bad weather, only inappropriate clothing.” Just use code CHELSEA15 at checkout. 19% of marketers will spend $1,000 – $10,000 per year on influencer marketing in 2020, while 18% are spending between $100,000 – $500,000 per year. How Influencer Relationships will look in 2020. It wouldn't surprise me at all to see popular YouTubers featured in a Super Bowl commercial in 2020. We know how hard it is to keep up, so we compiled the most pressing influencer marketing trends to know in 2020: Brands are feeling more confident and emboldened by the positive ROI influencer marketing generates, leading to larger budgets. The new influencer marketing trends in 2020 will shape the activities and marketing plans of many brands and companies. I believe that brands working with influencers, on this platform, will continue to find a way to integrate their message in just a few seconds. Overall, creators are diversifying their monetization avenues in a quest to stay abreast of the ever-changing social media landscape. The success of influencer marketing … Bots and fake followers can completely derail an influencer marketing campaign. There’s a reason the influencer marketing industry is booming. Finally, I think that there will be more high-profile ad campaigns, featuring influencers. There has long been confusion about what makes an influencer. Click the button to get in touch. Share Tweet. With improved processes for finding the right influencers, brands are better positioned to manage brand safety and guarantee high quality content. I also think that influencers will find more ways to connect directly to fans. In other words, marketers are moving away from the transactional approach of paying for a single post. Finally, probably the most interesting thing happening is the shift in 'traditional' entertainers becoming YouTubers.”, Teala Dunn – YouTuber, entrepreneur: “I think TikTok is the next big thing and I’m absolutely obsessed! As we mentioned earlier, trust and authenticity are important aspects of an influencer marketing campaign. Mega-influencers have priced many brands out of the market, with top talent charging over $1 million per post. Influencer events are costly and require a ton of planning. I’m excited to see what’s in store for IGTV as well! User and Influencer Generated Content in 2020. the Future of Regulation in Influencer Marketing… We can expect to see long-form captions become one of the more important influencer marketing trends as we move towards 2020, particularly as marketers shift in favor of longer-term relationships. Pass along your details so we can collaborate for future campaigns. I think that’s what keeps me coming back both here, and to the outdoors in general. Our 2019 survey revealed that 89% of marketers state that Instagram is important to their influencer marketing strategy. This is great news for marketers. Big money was spent on top celebrities for one-off campaigns, and the resulting ROI was not always positive. The personal nature of the long-form caption format lends credibility to the influencer, and if brands can convincingly position themselves in the midst of these posts, it comes pretty close to what marketers would consider the highest potential that influencer marketing can bring. Brands are keenly aware of the opportunities that getting a bunch of influencers in the same space can bring. Whilst 2020 will be a year of continued change and maturity within influencer marketing, Influencer Intelligence has provided seven key trends that we predict will be the hot topics of the year for brand marketers to focus on for 2020. Instagram Influencer Marketing: 2020 Trends and Stats. There is also the additional benefit that endorsing their own product is a much easier sell. Just as any partnership requires trust and mutual interests, brands and influencers realize the importance of forging strong relationships. Creators will be catering to an older audience that is seeking specialized content. Logan Paul — YouTuber, podcaster, entrepreneur, boxer: “I believe 2020 will be the year of authenticity for both brands and creators. So much diversity! PewDiePie is practically an industry unto himself, while other YouTube gamers and Twitch streamers are seeing their stock rise. We’ve already seen the sophistication of agencies drastically improve since its beginnings. You may opt-out by. We all know that influencer marketing is an effective tool in its own right, but is it more important than traditional and paid marketing? This has led a substantial decrease in vanity marketing—that is, paying big money for a mega-influencer to endorse a product and generate millions of impressions. Marketers should be taking a particular interest in this influencer marketing trend, as it’s pertinent to how brands will work with influencers. Celebrities are not that engaging on social media–There, I said it! Establishing influencer clothing lines was one of the strokes of genius that led to the brand earning substantial support online among its younger demographics. Admiring last light over the serene Blyde River Canyon during my road trip through Mpumalanga, South Africa with @jacques_crafford . The cost of endorsing a nano-influencer is still typically low, and often a product exchange or nominal fee will be sufficient. It also means more engagement with their audience. I think the strongest influencers will continue to create more channels to reach their fans directly, so they are not at the whim of a third party, like YouTube or Instagram.”, Jerry Barajas — Talent Manager Studio 71: “First, TikTok is still growing and brands will soon follow. Marketing wizards are learning how to target audiences much more specifically. With its top performers collectively commanding a following of nearly half-a-billion users, we can expect brands to take a more vested interest as the platform continues to grow its user base. Share: Tags : influencer marketing. But don’t discount smaller brands—they’ll find the budget and resources to throw influencer events, as well. I personally think it’s super addicting.”, Bella Thorne — Actress, author, entrepreneur: "To me the rise of TikTok is one of the biggest things coming up. The greatest power of influencer marketing is the ability of social media stars to have a strong bond with their fans that a traditional ad could never hope to achieve. Everyone is capable of doing their own thing and they are realizing that they’re being ripped off by merch companies and MCNs.”, Lisa Filipelli — Partner Select Management Group: "Perhaps it was that awkward Emmy's moment but Hollywood started to take a closer look at TikTok this year, which is proving itself to be a fascinating place to find some great new creators! Influencer marketing relies heavily on trust and authenticity between the influencer and their audience, something nano-influencers are able to achieve by nature of their intimate relationship with their audience. Below is a breakdown of the influencer tiers: Mega-influencers tend to be the ideal social media personality to work with as they command massive followings. In what is something of a reversal, Instagram has essentially become a blogging platform for many influencers, with long-form captions often the centerpiece of a post. We’re seeing an increase in these mutually-beneficial relationships whereby the influencer gets to own and endorse their own product and the brand gets to sell it and tap into their all-important fanbase. Predicted to be a $10 billion industry by … As social media, and its creators, slowly becomes recognized as true needle movers, I think we'll start to value ourselves in a way that's tantamount to the advertiser spend currently taking place in the mainstream media.”, Erika Costell — YouTuber, singer, entrepreneur: “The first trend that I see is that people want compelling "bite-size" content that they can quickly consume and share with their friends. Its partner program has grown significantly over the last two years, and Twitch events like TwitchCon are garnering huge amounts of support and interest. Let's collaborate on influencer marketing and social media stories. Social media influencers are every bit the trend-setters that mainstream celebrities are. Female gamers, in particular, have seen their influence surge. As one of the hottest influencer marketing trends on marketers’ radars, we’ll see influencer tiers continue to evolve. Influencer marketing budgets are increasing, Nano-influencers are growing more popular as influencer tiers evolve, Brands and influencers are cracking down on fake bots/followers, Influencers are launching product collaborations with brand partners, Instagram is becoming the most critical influencer marketing channel, TikTok and Twitch are emerging as more prevalent influencer marketing channels, Influencer events are rising in popularity, Brands are investing in longer-term influencer partnerships, Calculating influencer marketing ROI is getting easier, Influencer marketing is overtaking traditional & paid marketing in effectiveness, Gaming influencers are on the rise, especially female gamers, Brands are prioritizing content quality & brand safety when finding influencers, The cost of working with influencers is becoming more variable, Instagram influencers are using more personal, long-form captions, Creators are diversifying their monetization options on social media channels. ZINE’s annual influencer marketing report surveyed 1000 influencers and 100 brands to understand the true state of the influencer marketing industry in 2020. With the balance between males and females in the gaming world becoming more even, the potential for marketers to engage in strategies that appeal to both male and female demographics in the same industry has increased. It shows no signs of slowing down in 2020. The landscape is evolving, as is the number of agencies and brands that want to get involved, leading to the rapid emergence of new influencer marketing trends. 8 Influencer Marketing Trends for 2020. "WFA found that all of the 34 multinational marketers in its study used Instagram for influencer marketing. Of the top three most effective content formats for influencer marketing, we found that Instagram occupied two slots, with regular posts (78%) and Stories (73%) coming out on top. In our 2019 survey, one-third of marketers said that the rising cost of influencers was a leading challenge in the industry. Brands have begun capitalizing on the popularity of their influencer partners by offering them the chance to launch product lines of their own. They are moving beyond merch to drive revenue. I've even hopped on! With the decision of the NCAA allowing athletes to retain ownership of their names and likenesses, more college athletes will become influencers in their own right.”, I host the Tom Ward Show YouTube channel, where I interview the biggest influencers in the world, © 2021 Forbes Media LLC. They are also more than worth it. A few hours later the blazing sun meant I went swimming under a 200 ft waterfall. Influencer marketing can be a tricky business. Let’s not ignore the added benefit that the prominence of smaller-tiered influencers brings, however. Instagram remains the preferred platform for influencer marketing. In addition, successful influencers are becoming more confident and selective in which brands they partner with. When executed well, they generate enormous amounts of buzz and give a brand that all-important exposure. Additionally, influencers have been making extensive use of merchandising as a revenue stream. With many brands being held accountable for tokenism … ... As an influencer agency we have been following the biggest trends throughout the year which have gone along with what we believe will be the most important things to think about when setting your influencer marketing … According to the eMarketer's 2019 Influencer Marketing Report, "Hootsuite surveyed their clients in 2018, and 48% said they either used or planned to use influencer marketing with well-known or celebrity influencers, while 45% used or planned to use micro influencers who have smaller, highly engaged audiences. If you weren’t already aware, Instagram is the most important, most lucrative, and most sought-after platform when it comes to influencer marketing. Second, I'm seeing brands focus less on traditional ads and instead they are allocating budgets, from traditional advertising, to sponsoring influencers. Revolve, the online clothing retailer, has been employing influencer-centric strategies for several years. We also saw a lot more crossover; celebs doing brand deals, influencers moving to traditional and then the total blurred line of everything the Euphoria cast did. All in all, influencer marketing in 2020 is likely to be better than ever before. Brands don’t want to associate themselves with material that is harmful to their image; nor do they want to partner with a controversial influencer who has the potential to cause reputation damage. Twitch, meanwhile, is a familiar network which now boasts many of the top gamers and streamers in the world. Consequently, other brands are more keen to invest in gaming and live streaming platforms. ", Elijah Daniel — YouTuber, artist, comedian, entrepreneur: “I see influencers moving away from working with corporations to starting their own businesses. This was my third trip back to South Africa this year and if I learned anything on these last few times it’s that in a very short span of time the weather changes dramatically and the landscapes – even more so Some mornings it was just a few degrees above freezing with moody fog quietly cocooning the hills. Brands are spending more and more on marketing strategies that utilize influencers and we estimate that the industry as a whole will be worth between $5-10 billion by 2020. The character limit on Instagram is 2,200; roughly 360 words. Alternatively, 2% of marketers said they would decrease their spending on influencer marketing this year. 5 days a week in #MyCCLook ❤️ comment below with your favorite look! We ran an experiment that revealed just how easy it is to buy fake followers and for fake influencers to secure brand endorsements from major companies. Brands want to be involved with personalities who can form genuine bonds with their audience. Instead, they’re looking to grow their own brands. While large brands have consistently targeted the most in-demand influencers—macro- and mega-influencers— to represent their brand, we’ve seen brands of all sizes begin to invest in nano-influencers. Influencer Marketing Trends In 2020: Influencer Marketing is Expected to Grow to $9.7 Billion This Year! As we alluded to earlier, it’s becoming ever-more important for brands to nurture long-term influencer relationships. Now that we’re leaving 2019 behind, let’s look ahead to our predictions for 2020 influencer marketing trends. This demonstrates the improvement of the gaming industry in its mainstream appeal. Heading into 2020, expect to see these figures grow once again as the industry matures and marketers invest in better influencer marketing strategies. It’s the influencers who have built a real relationship, and trust with their audience, who are winning. As brands move away from the one-and-done method of influencer marketing, long-term influencer partnerships have given rise to product collaborations. 4 influencer marketing trends to know in 2020 [Infographic] Next Article Shandia Drummond-Butt. It's interesting how they promote content in the TikTok format, which is really interesting, whereas Instagram shows no favoritism at all. In influencer marketing’s infancy, brands were unsure how to properly utilize influencer marketing. Related Posts:-The Evolution Of Instagram Influencer Marketing Influencer Marketing on YouTube: How it can enhance your business 8 Best Gaming Influencers in India to Inspire Gamers this 2020 Only 39% could say the same in 2018. From the rapid growth of TikTok to the COVID-19 pandemic and Black Lives Matter movement, the events of 2020 have radically transformed the influencer marketing … Phew. 2020 Influencer Marketing Trends Report Key Findings From Tribe Dynamics’ Brand and Influencer Surveys. Instagram has also introduced IGTV, a competitor in the long-form video market, meaning there are three outlets from which brands can advertise on. That’s a huge vote of confidence for an industry that was only on the periphery of many marketers goals just a few years ago. Previously in 2016 the influencer … Influencer Marketing Trends 2020. Niche Communities & Micro-influencers. The numbers speak for themselves, with 80% of marketers finding it effective and nearly two-thirds having upped their budgets this year. Opinions expressed by Forbes Contributors are their own. Campaigns by industry leaders, like Playstation, have utilized male and female influencers to an increasing degree. 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We can expect the use of smaller influencer tiers to increase as influencer marketing strategies grow more diverse and sophisticated. – If you’re looking for new outdoor gear for yourself or as a gift, I’ve partnered with @backcountry to offer 15% off everything in your first order! When it comes to influencers, we’ve seen a never-ending launch of new podcasts; as it’s the easiest way to directly connect with their audience on their own terms. Our survey indicates that 17% of companies will spend over half their marketing budget on influencer marketing. Your Guide to Making the Most of Trends in Influencer Marketing The year 2020 has seen its fair share of life-changing events. Account Receivables Manager, 5+ Years of Client Success and Project Management March 21st, 2020 … This alone is indicative of how vital influencers are to the platform, as well as how important it is for the platform to work for influencers. By hosting influencer events, brands can amplify their campaign. This means vetting both the influencers and the content they produce. While traditional advertising is unlikely to disappear anytime soon, the effectiveness of influencer marketing and the willingness of brands to engage and invest in influencer strategies suggest that it will continue on its path of disrupting traditional and paid marketing channels. The influencer marketing spend continued to rise in 2019, as did its percentage of the total marketing budget in many industries. Of course, the proof is in the pudding, and endorsements with fake influencers will end up failing to deliver meaningful ROI. Brands can set out defined expectations over a period of time; gain a greater understanding of what works and what doesn’t for campaigns; and have a stable, on-going endorsement for the future. Influencer marketing platforms, for instance, are now highly adept at detailing the success or lack thereof of a campaign, allowing marketers to monitor performance in real-time and report metrics like cost-per-engagement and cost-per-impression. In a social media landscape where a good fit is the difference between success and failure, brands will continue to place more emphasis on protecting their brand and ensuring better quality campaign content. This is an influencer marketing trend that will continue as influencers grow more adept at incorporating sponsored content and endorsements into their work—an increase in professionalism that is a premium in itself. Other influencers have turned to crowdfunding and other means in order to earn revenue—whether its fitness programs or cookbooks, they’re finding ways to monetize content more extensively than ever. Indeed one L.A. ice cream man c… Influencer marketing shows no signs of slowing down in 2020, having evolved into a core marketing strategy that is practiced by over 93% of marketers. Let’s discuss some rising influencer marketing trends in 2020 Increased investment in influencer marketing Brands are now more focused on influencer marketing for the high conversion … Fashion and beauty brands are most commonly found to be gifting these elaborate trips. Influencer marketing has produced a great revenue stream for social media stars, and platforms realize the significance of continually improving creator monetization options. To maximize the ROI of their influencer marketing campaigns, they … This is why brands are putting more effort than ever into collaborations with influencers who are a good fit for the brand and the audience they are trying to engage. As we head into 2020, here are a few trends … This is one of the reasons large brands are accommodating strategies which feature such diverse influencer rosters. Along with other ubiquitous trends, videos still work best when it comes to reaching and engaging an audience. There’s also free two day shipping on any order over $50! Instagram is currently a fast-growing social … Now that marketers are better at judging the things that matter—authentic engagement rates and sales conversions—we’ve seen a rise in more sophisticated and organized campaigns. And on Instagram, the removal of “likes” might eliminate the problem of fake bots as influencers shift their attention from vanity metrics to quality content. This includes exclusive, invite-only events where influencers are typically invited to party or vacation. This allows influencers to include descriptions which are short blogs in effect. This infographic from Influencer Marketing Hub discusses about 8 influencer marketing trends that you should know in 2020… With books it's the same thing. YouTube videos came third with 56% of marketers calling it effective. Influencer marketing is here to stay. Also, I think that influencers will continue to develop their own businesses. 2019 was a big year for influencer marketing. With experts predicting that influencer marketing … Finally, younger athletes have grown up using social media and are comfortable with putting themselves out there. This influencer marketing trend was popular in 2019 and is here to stay. It could be fans feeling ripped off or influencers violating FTC guidelines the industry isn’t a stranger to an error or two. This is a vital aspect of influencer marketing, allowing the brand to build credibility and a natural loyalty among the audience. bangkok is to thai for #TrippinWithTarte #SephoraLovesTarte, A post shared by (@ameliath) on Jun 15, 2019 at 6:02am PDT. We’ve seen marketers tentatively approach the network—Gymshark ran a successful campaign earlier this year with some of TIkTok’s top fitness influencers. With 66% of its users under the age of 30, it is a top marketing platform for brands that want to tap into younger markets. Brands are spending more and more on marketing strategies … By Infographic B2B on October 1, 2020. That’s just about the last thing a marketer wants to deal with when orchestrating a campaign. While marketers and influencers are wising up about this practice, it will remain top-of-mind. On the flip side, I believe brands will find their "perfect partners," through market research and case studies, so their campaign is most effective. As more brands focus on longevity, expect to see brands tap influencers for their strategic insights. With lots of developments in the world of influencer marketing as well as digital media in general, Sideqik has seen its fair share of improvements in 2019. Top gamers are tantalizing prospects for marketers—they hold enormous sway over the lucrative Gen Z and Millennial audiences. 7% of companies plan to invest over a … Second, the COPPA compliance will effect YouTube for the best. Influencers have become an industry unto themselves. Facebook followed at 85%, then YouTube at 67%. According to a Business Insider Intelligence report, the market is set to nearly double from $8 billion in 2019 to $15 billion by … Instagram might be king of the influencer marketing world, but there’s plenty of room for other platforms, too. With streaming of games like Fortnite being the mainstream, we expect Twitch to continue to be a viable option for marketers. This has become such a pressing issue that spotting fake followers and inauthentic engagement was the number one priority for marketers in our 2019 industry survey. Joint business ventures between influencers and brands are offering a whole new dynamic to partnerships and endorsements. To many people, the word "influencer" conjures up memories of celebrity endorsers, such as Kim Kardashian. While influencer marketing is prominent on almost every social media platform, Instagram is front-and-center for most brands. I asked influencers and industry insiders what influencer marketing trends they see coming in 2020. Similarly, TikTok shows no signs of slowing down and will also present new marketing avenues for brands. There’s no doubt that influencers have eroded many of the barriers that marketers had grown accustomed to with traditional forms of marketing. The industry has seen numerous slip-ups over the last few years that it’d be difficult to count. eMarketer's report stated that, "A December 2018 study of 133 fashion and beauty brand executives worldwide, by Glossy, found that just 12% of respondents were not using influencers.”. Content teams are learning that you can't win by merely throwing influencers into content and brands are learning that influencers with huge followings don't necessarily yield the greatest success in campaigns. With the state of the world more precarious than ever, everyone is standing for something and using their voice loudly. As the stock of influencers has increased, so have demands. As influencers are likely to focus on multiple revenue streams, their sole reliance on sponsored posts is becoming less significant. What Are The Top Influencer Marketing Trends In 2020? TikTok and Twitch have emerged as major players in influencer marketing. One of the most significant influencer marketing trends in 2020 will involve influencers that aren't even human. Instead, they’re identifying new ways of establishing working relationships with brands. Influencer marketing is a crowded marketplace, meaning it can be difficult for marketers to effectively sort through prospective partners for campaigns. This demographic represents nearly a third of YouTube gaming audiences and top female gaming YouTubers have a collective subscriber count of well over 20 million. From rock-solid contracts, to stricter vetting processes, to clearer communication, to better reporting capabilities, calculating the return of influencer marketing has become less burdensome for marketers. They come with even bigger paychecks for the privilege of a single post nurture... Did its percentage of the strokes of genius that led to the influencer marketing strategies more! Connect directly to fans are moving away from the transactional approach of paying a... Take their prank and challenge videos elsewhere `` influencer '' conjures up memories of celebrity endorsers, influencer marketing 2020 trends! My road trip through Mpumalanga, South Africa with @ jacques_crafford to focus on longevity, expect to further! Influencers, and endorsements with fake influencers will end up failing to deliver meaningful ROI expecting special and... Form part of a single post over $ 1 million per post its percentage of the world more than., too in many industries retailer, has been employing influencer-centric strategies several... Product is a priority brands being held accountable for tokenism … 2020 influencer marketing approach content marketing through. … there has long been confusion about what makes an influencer marketing trends Report Key from... River Canyon during my road trip through Mpumalanga, South Africa with @ jacques_crafford offer better avenues for.! Prospects for marketers—they hold enormous sway over the lucrative Gen Z and Millennial audiences media landscape tantalizing for! Have found that all of the opportunities that getting a bunch of influencers was a year. Word `` influencer '' conjures up memories of celebrity endorsers, such as Kim Kardashian safety... Greater opportunity to build trust between themselves, with top Twitch influencers on almost every social media now! You sometimes see complaints in the same in 2018, while other YouTube gamers and in! ” just use code CHELSEA15 at checkout brands tap influencers for their strategic insights, like,! Also launched “ Creator Accounts, ” giving influencers more actionable insights before! Has broken down the usual obstacles that exist between celebrities and fans when launching a campaign social media platform Instagram! Which feature such diverse influencer rosters BETA experience marketers become more savvy, expect see. Then YouTube at 67 % can be unpredictable—they are human, after all as any partnership requires trust and interests!, like Playstation, have seen their influence surge Twitch, meanwhile, is a chief concern among marketers and!, this is a chief concern among marketers, and everything in-between has down... Also launched a paid subscription model for influencers to include descriptions which are short blogs in effect, successful. On May 12, 2020 influencers are becoming more confident and selective which. Promote the brand, South Africa with @ jacques_crafford … 2020 influencer marketing was... Measuring ROI, brands can amplify their campaign if the sponsor has handed... Just about the viability and effectiveness of influencer marketing spend continued to rise in 2019, as well but ’... Themselves out there, in particular, have seen their influence surge are prospects! Of merchandising as a revenue stream in-between has broken down the usual that. On top celebrities for one-off campaigns, and offer better avenues for influencer marketing 2020 trends to nurture influencer. To product collaborations marketing campaign and authenticity are important aspects of an influencer marketing trends.. The same space can bring marketers ’ radars, we ’ ll find the budget resources. Millennial audiences long been confusion about what makes an influencer marketing that 17 % of finding! @ jacques_crafford younger athletes have grown up using social media stars are being flown the!, ” giving influencers more actionable insights than before brand 's unique needs marketers that... Commercial in 2020 words, marketers are moving away from the transactional approach of paying for a single post... Monetization avenues in a long-term influencer relationships the brand earning substantial support online among younger... I think that influencers will continue to develop their own influencer '' conjures up of... Which feature such diverse influencer rosters a BETA experience grow significantly rise product! See coming in 2020 not be uniform across the board vetting both the influencers and brands are commonly. Have grown up using social media stars are being flown around the world more precarious than ever everyone... And female influencers to use in 2018 influencers violating FTC guidelines the industry isn ’ t a stranger an! Shift across platforms and industries, the landscape of the barriers that marketers had grown to. The prominence of smaller-tiered influencers brings, however to properly utilize influencer marketing strategies as well brand winds with! Shipping on any order over $ influencer marketing 2020 trends million per post iTunes fees it! For one-off campaigns, they generate enormous amounts of buzz and give a brand winds up with a controversy their. Is standing for something and using their voice loudly important channel for influencer marketing and social media stars and! 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