The work and focus of the communications effort ebb and flow throughout the merger process, reaching critical peaks at the announcement of the deal, at the transaction’s close, and on Day 1. With the merger in the forefront of people’s minds, that’s where they’ll lay the blame. And that is just one issue to worry about! Begin the letter with a provocative idea that captures the recipient's attention and makes him/her want to keep reading. Work with a mergers and acquisitions professional to learn what legal obligations you have regarding employee communications. For example, a major client with a long-standing contract may need a detailed letter with a follow-up phone call or personal meeting that describes how the merger will alter contract status. Start the letter with a proper salutation. Two Spartanburg area medical practices on Thursday announced a merger that includes plans for a new ambulatory surgery center at a new 15,280-square-foot … We would like to inform you of the upcoming merger of Platinum Savings and Silver Grants and Credit Services. Example 1: Sample announcements letters of mergers. Consider offering a “merger discount” or special offering in the letter to help you maintain the existing customer base. Write in a conversational style and use short paragraphs. But they can also be stressful when you have to figure out how to write a letter to announce said merger or acquisition to your clients.. Direct marketing letters allow you to reach prospective customers and generate business. Instantly Download Announcement of Business Merger Template, Sample & Example in Microsoft Word (DOC), Google Docs, Apple Pages Format. Available in A4 & US Letter Sizes. Look at a recent example of a merger announcement, and log on to the website of the acquiring company. Depending on the type of businesses being merged, you may opt to write different versions for different customers. If a client is required to take a certain urgent action, make sure to specify exactly what he/she is supposed to do. If drafted correctly, direct marketing letters can be one of the most effective marketing tools for your business. Clearly state the top benefits of the product or service you are selling, giving practical and real life examples. Addressee Address City, State Zip. It is important to spend time reviewing all of these considerations before announcing because of the importance of your transaction being successful in the long term.The majority of mergers and acquisitions end up failing their original objectives. We hope that you can send us confirmation of your approval for us to send you this packet.It is our staunch belief that this merger will bring about only positive changes for everyone. There are some tips that may help you when using aids like contract agreement templates.After all, being templates, many of these examples can operate under similar rules, so it would make sense for many of these guidelines to be applicable to many different agreement templates. Your merger announcement letter should solidify your company’s mission, explain anticipated changes and provide the customer with a point person to help navigate new policies and procedures if questions or concerns arise. Easily Editable & Printable. UNC: The Importance of Post-Merger Branding, Giddy.org: Mergers & Acquisitions: An Introduction, Purdue Online Writing Lab: Writing the Basic Business Letter. If you have any more questions about this, don't hesitate to give us a call or wait for the information packet that will delve into all of this in more detail. They could also be response letters to respond to clients' queries or inform letters to notify the clients of important matters like discounts on products and services, relocation of offices, etc. Letters to clients are business letters, and therefore, they should be formal and professional. Let’s say two companies in the same Industry A & B deal with about the same product and decide to form into a new entity C. The objective was to take the utilize advantages of both the entities and transfer into a new one which could utilize it for further growth and expansion and potentially capture more of the market share in the given industry. Date. "For us, it will always be about the customer. Dear Mrs. Hancock: Cut ‘N Curl Beauty Salons recently merged with Supreme Cuts Salons. Each phase in the merger time line has its own unique communications focus (Exhibit 1). If necessary, include testimonials from customers who have used the product or service. The letter should come from the new top manager of the merged organization or be written as a jointly-issued communication from the CEOs of the merging companies. “This is a merger of equals.” Actually, the term “merger of equals” is a technical term used in M&A to indicate, for example, that the deal qualifies for a specific tax treatment. Revealing a sale or impending sale to employees is a result of your company.... Tech company target—with cash, shares, or a mixture of the two businesses being merged, you opt! Life examples you write the perfect merger and acquisition press release means you have to State the reasons the! The idea as you announce the event warmly merger announcement examples value for the target—with cash shares... At once, before you inform the media, all Rights Reserved customer, today, Hosack has! One issue to worry about in this Slideshow: Disney Co. acquired Pixar for $ 7.4 billion )... 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